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BUENOS AIRES, November 15, 2024 — BingX, a leading global cryptocurrency exchange, had a prominent presence at Labitconf 2024, one of the most popular crypto conferences in Latin America. The event took place in early November in Buenos Aires, Argentina, and attracted more than ten thousand people who passed through Costa Salguero during its two-day duration. BingX was a sponsor of Labitconf, which brought a different spin to conferences catering to a younger audience’s taste and culture.
Cryptocurrencies have a unique relationship with young audiences, a digitally native generation that has grown up in contact with these digital assets and is primarily self-taught. One of the big challenges facing brands today is connecting with this young audience, which has moved from adolescence to adulthood and now has significant purchasing power. That challenge was the one BingX faced and successfully conquered at Labitconf 2024 by connecting with thousands.
Streaming is one of adolescents’ most consumed forms of content, and there are currently multiple platforms that offer constant programming throughout the day. At Labitconf, BingX aired 8 hours of exclusive content daily during the two-day event, with standout personalities such as Lady Market, CriptoNorber, Joven Inversor, InverArg, Axel Becker, Tony Buet, and Kmanus, among others. BingX had its broadcast booth at the event itself so that attendees could watch it live, and the content proposal included market analysis, current events, and opinions on the world of cryptocurrencies.
Nowadays, one of the actions that people most value by brands is the creation of experiences that allow users to live up close to what is offered to them beyond interaction on social networks. During Labitconf, the BingX stand was undoubtedly the busiest of the event. There, attendees could participate in a trivia game in an innovative environment, surrounded by LED screens on the wall and floor. The winners received merchandising from the company, while social networks could also participate in official and autographed products from Chelsea F.C., an English Premier League club that BingX sponsors.
Pablo Monti, Brand Manager for Europe and Latin America at BingX, highlighted the importance of the corporate market for the company: ” For BingX, it is almost an obligation for us to participate in Labitconf to give back to the entire Argentine blockchain community what it gives us every day. BingX is one of Argentina’s most used cryptocurrency exchanges today, so we are very clear about the value that country has for us.” “Labitconf is one of the most important events in Latin America for the blockchain industry; for that reason, it is a meeting point for all of us who are part of that sector. Labitconf maintains contact with the end user, so we are extremely happy to hear BingX and all attendees enjoyed it,” concluded Monti.
Regarding BingX’s proposal during Labitconf, Ignacio Olivieri, a business developer of the company, said: “We are proud of what BingX completed during Labitconf. We were proud to have the stand that people chose to visit and have fun at. In addition, we were able to offer two days of streaming content for people who attended to watch live, but also for anyone around the world to enjoy online.” “BingX is one of the most popular exchanges in Argentina, and we wanted to bring our brand closer to people, offering them content, games, and prizes to show them that we value our users in the country and we want them to follow us.”
Education and training are key pillars for BingX, which actively participated in panels and conferences at Labitconf. In addition, in collaboration with the NGO Bitcoin Argentina, the exchange offers a free online course for those wishing to train on these topics. All of these initiatives reinforce BingX’s commitment to its users, especially in Argentina, one of the company’s key markets. From beginners to professionals, BingX seeks to provide an accessible, robust, and secure platform for everyone to trade cryptocurrencies in the best possible way.
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About BingX
Founded in 2018, BingX is a leading cryptocurrency exchange serving over 10 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management — all designed for the evolving needs of users, from beginners to professionals. BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency. In 2024, BingX proudly became Chelsea FC’s principal partner, marking an exciting debut in the world of sports.
For media inquiries, please contact: media@bingx.com
